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We know the demand for dedicated marketing technology expertise is high. That’s why we’re building what we refer to as a performance marketing engine combining the latest Artificial Intelligence technology and super-smart human beings to construct innovative, individually crafted search and performance marketing programs.
We have decades of experience in the search and performance marketing sector. And we have wisely partnered with the developers of the most advanced marketing automation tools so that, together, we can make smarter decisions. Search, social, display, content, mobile, local, analytics, technology, and consulting – it’s all in the mix.
Search: A small word for such a huge component in your digital marketing mix. So easily described in one syllable. Yet managing large scale search programs is a complex undertaking which requires deep understanding and much practical technical and marketing knowledge. We have tons of experience and dozens of experts in both SEO and PPC
Social: Linking brand and performance through effective consumer engagement. “Brand and performance” are commonly referred to in this new era as “persuasion and precision” which clearly indicates a shift towards fusing the two together. Let us help you join the dots between brand awareness and performance marketing connecting content with consumers from channel-to-channel, touchpoint-to-touchpoint.
eComm/Marketplace: Audience creation, targeting, and selling in power-brand marketplaces. Amazon, Walmart, Home Depot, eBay – these are a few of the rapidly growing power-brand online marketplaces. Once we have your existing product data, we optimize, upload, manage, and maintain custom feeds for the major comparison-shopping engines and channels.
Programmatic: Let us boost your presence cross platform and cross device with advanced programmatic display, video, and audio, as well as managing and optimizing your Google Display Network campaigns. We track ad performance according to key metrics such as click-through rate (CTR), traffic, conversion rate, bounce rate, consumer engagement rate, brand awareness, and overall ROI. With machine learning, programmatic buying increases efficiency and transparency across channels and verticals including in-app.
